PinnedThe Force beyond buying, Consumer Influence on Brand Social Status.In today’s interconnected world, brands have a significant influence on consumer perceptions and social status.Jun 29, 2023Jun 29, 2023
Positional Goods and The Pursuit of Status and Social HierarchyAt the heart of this quest lies a concept that we might consider as the currency of social distinction, serving as a marker of prestige …Aug 19, 2023Aug 19, 2023